About us

Our approach

We leave no stone unturned when we take you on as a client. Depending on your needs, we'll perform any or all of the following:

• Thorough analysis of your business' strengths and weaknesses
• Competitive analysis of others in your space
• Industry trends analysis and forecast
• Market opportunities analysis

This work culminates in our major deliverable: a detailed company action plan that puts you on the road to achieving both your long and short-term business goals.

Get to know the team that's committed to your company's success.

Our History

Founded in 1998 by two Cambridge graduates – David Bell and Tim Parker – to "put the brains of Cambridge University at disposal of the problems of small to mid-sized businesses.”  Their early work laid the foundations of the company. In 2005, Rog Gupta, a business school graduate from University of Arizona joined our team to take company to the next level.